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Friday, 28 December 2018
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Saturday, 18 August 2018
Getting listed in Google Local is maybe the most important thing a small brick and mortar store can do in terms of advertising today
So, what is Google Local? Google Local is Google’s registrar of businesses that are tied in with their Google Maps GPS navigation software. When a customer is out and looking for a pet store, the first thing they are likely to do is to pull up Google Maps on their phone and search for “pet stores near me.” They will be presented with a map filled in with dots for all of the nearby pet stores, as well as user ratings and information like operating hours and directions.
If you run a pet store and are not on that list, your business is operating at a crippling disadvantage. It is increasingly becoming nearly impossible to attract business without being searchable online. Luckily, getting listed in google local is easy.
To put up your listing, simply make a Google account. Then, search for the page “Get Your Free Business Listing on Google.” This will bring you to an easy to use form you can use to get started on getting listed in Google Local. The page will ask you to locate your business, and you may be surprised to find that it will usually already know quite a bit about where you operate and what you do. Google will initiate a simple process to verify that you own the business, but in the meantime, you can start editing your page.
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Friday, 9 March 2018
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Wednesday, 21 February 2018
How To Make Money Online Without Worrying About Traffic
Everybody knows it
You can run any successful online business without mastering the art of driving high quality traffic to your offers
Online businesses live on traffic
What if instead of working so hard to drive traffic you leverages the traffic that's just under your nose?
Sometimes we get too caught up on the techniques of driving traffic and we almost forget the end goal
But if you keep the end goal in mind and look for workarounds
You will find yourself having the same results without having to do all the hard work
That's possible using membership sites and leveraging your existing customer base
Big companies like Netflix and Adobe adopted the same strategy
Because they know that continuity makes more business sense
So why shouldn't do exactly that?
If you think it's technically complicated ... think again!
Here's a blog post that talks about it in a little more details and explains why this is a more sustainable business model than the one time off
Monday, 12 February 2018
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Saturday, 20 January 2018
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Friday, 15 December 2017
Online Reviews Are Today’s Word of Mouth – Reputation Marketing
Today's entreprenuers have to recognize the importance of online reviews. Just a few negative words can lead your business into a one-star wasteland that you'll need to spend days or perhaps even weeks recovering from. Just a simple few words can give your business's online reputation a huge boost or tank it.
Since the entire world can read those reviews, as a business owner or manager you are required to keep an alert eye on them and act quickly if you see something damaging. Paying attention, in fact, is an important part of successfully managing your online reputation, which is a critical element in today's business world.
If you want to obtain or keep a five-star rating, you must be consistent in cultivating and maintaining reviews. Be aware that having no stars or no reviews is almost as bad as having one star.
Mind-blowing stats from a recent study by Invespro
90 percent of consumers read online reviews before visiting a business.
88 percent of consumers trust online reviews as much as personal recommendations.
Consumers are likely to spend 31 percent more on a business with "excellent" reviews.
72 percent say that positive reviews make them trust a business more.
92 percent of consumers say they will use a local business if it has at least a five-star rating.
72 percent of consumers will take action only after reading a positive review.
A single negative review can cost a business about 30 customers.
Source: Invespro
Based upon research, most consumers will read a minimum of four recent online reviews before they fully trust a business. What to take away is that consumers are heavily influenced by online reviews, regardless of where they are in the buying process whether that be for a product or a service.
Maintaining your online reputation
As a business, you need to manage your online reputation with strategic thinking and a well-thought-out plan. That plan requires monitoring. Online Reputation Management every single online review and addressing them properly. Ideally, managing an online reputation also involves getting your good news out on your digital assets, to ensure that people recognize you and your business as experts, and you have a built-in positive starting point.
Who do you have managing your online reviews? You certainly don't entrust this to someone who doesn't have a handle on how online reviews work. Just one negative review, among dozens of positive ones that may be posted on any given day, can greatly affect your business.
You may need an Online Reputation Management expert in your corner
{ Consider hiring a PR agency you trust. If your company is large enough, you might even need to hire a professional communications employee to manage this increasingly fundamental aspect of your business. The investment will be one that will pay off in amazing ways in regards to your profits. If you are seeking out a marketing company to guide you through online reputation management, give us a call at Big Machine Marketing. We can be reached at (800) 484-9498. | If your company is big enough, you might even want to hire a professional communications team member to manage this increasingly fundamental part of your business. If you are looking for a marketing company to guide you through online reputation management, give us a call at Big Machine Marketing.
