How To Seo Your Site

Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.

Search engines change their algorithms often and it’s hard to keep up for anyone, so if you don’t know much about SEO don’t worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.

Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it’s best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.

One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don’t trade links just for PageRank, look at Traffic more.

Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.

Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don’t do nothing nor help!

After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.

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Local SEO

Online Reviews Are Today’s Word of Mouth – Reputation Marketing

Today's  entreprenuers  have to  recognize the importance of online reviews. Just a few negative words can lead your business into a one-star wasteland that you'll need to spend days or perhaps even weeks recovering from. Just a simple few words can give your business's online reputation a huge boost or tank it.

 Since the entire world can read those reviews, as a business owner or manager you are required to keep an alert eye on them and act quickly if you see something damaging. Paying attention, in fact, is an important part of successfully managing your online reputation, which is a critical element in today's business world. 

 If you want to obtain or keep a five-star rating, you must be consistent in cultivating and maintaining reviews. Be aware that having no stars or no reviews is almost as bad as having one star. 

Mind-blowing stats from a recent study by Invespro

90 percent of consumers read online reviews before visiting a business.
88 percent of consumers trust online reviews as much as personal recommendations.
Consumers are likely to spend 31 percent more on a business with "excellent" reviews.
72 percent say that positive reviews make them trust a business more.
92 percent of consumers say they will use a local business if it has at least a five-star rating.
72 percent of consumers will take action only after reading a positive review.
A single negative review can cost a business about 30 customers.
Source: Invespro

 Based upon research, most consumers will read  a minimum of four recent online reviews before they fully trust a business. What to take away is that consumers are heavily influenced by online reviews, regardless of where they are in the buying process whether that be for a product or a service.

Maintaining your online reputation

 As a business, you need to manage your online reputation with strategic thinking and a well-thought-out plan. That plan requires monitoring. Online Reputation Management every single online review and addressing them properly. Ideally, managing an online reputation also involves getting your good news out on your digital assets, to ensure that people recognize you and your business as experts, and you have a built-in positive starting point. 

 Who do you have managing your online reviews? You certainly don't entrust this to someone who doesn't have a handle on how online reviews work. Just one negative review, among dozens of positive ones that may be posted on any given day, can greatly affect your business. 

You may need an Online Reputation Management expert in your corner

{ Consider hiring a PR agency you trust. If your company is  large enough, you might even  need to hire a professional communications  employee to manage this increasingly fundamental  aspect of your business. The investment will be one that will pay off in amazing ways in regards to your profits. If you are  seeking out a marketing company to guide you through online reputation management, give us a call at Big Machine Marketing. We can be reached at (800) 484-9498. | If your company is big enough, you might even want to hire a professional communications team member to manage this increasingly fundamental part of your business. If you are looking for a marketing company to guide you through online reputation management, give us a call at Big Machine Marketing. 

bad reviews